Streamline Your Carbon Credit Strategy with VAI

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Streamline Your Carbon Credit Strategy with VAI

Viridios AI offers a toolkit meant to help companies navigate the carbon credit market and incorporate them into their net-zero strategy.


During the session, Maria Elisa Vollmer, Product Leader at VAI and Bertrand Le Nézet, VAI’s Co-Founder/Chief Market Intelligence Officer demonstrated how anyone, starting in this market or a seasoned professional can leverage the platform to:


  1. Understand how industry leaders are participating in the industry
  2. Search, compare and identify the projects you’d want to support
  3. Connect with the supply


Good reading!


Before considering building a carbon credit portfolio, companies should complete a few steps first:

1. Measure the carbon emitted from their operations on an annual basis

Emissions are classified under three different scopes, according to the Greenhouse Gas Protocol:


  • Scope 1: Direct emissions from sources that a company directly owns or controls. This includes emissions from the combustion of fuels in company-operated vehicles (assuming they are not powered by electricity).
  • Scope 2: Indirect emissions that result from the production of energy that a company purchases and consumes.
  • Scope 3: They cover all other indirect emissions that occur in a company’s value chain, which are neither owned nor directly controlled by the company.


These emissions arise from upstream (e.g. raw products, employee commute) and downstream (emissions from sold products) activities and are outside the company’s direct operations and energy consumption.

scopes of carbon emissions

2. Set decarbonization strategies

This phase is essential for establishing a roadmap towards sustainable operations and demonstrating a firm commitment to combating climate change.


During the VAI Academy Webinar, the importance of setting these targets was emphasized as a key component of an effective carbon management strategy. Reduction targets can be absolute or intensity-based. Absolute targets specify a percentage by which emissions will decrease by a certain date from a baseline year.


Intensity-based targets, on the other hand, relate emission reductions to a unit of production or revenue. This might look like reducing emissions by a certain amount per million dollars of revenue or per unit of product produced.


This type of target can be particularly useful for companies experiencing rapid growth, as it allows for scaling of emissions reductions in line with business expansions.

carbon management hierarchy

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Competitive Landscape and Trends

Once a company defines a framework for managing its carbon emissions, it becomes crucial to put this framework into perspective, ensuring it aligns with both internal goals and external market conditions.

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Incorporating the VAI platform into your carbon management strategy allows you to analyze broader market trends by evaluating the strategy of your competitors or others in your industry or specific companies with renowned, best-in-class programs, like Microsoft.


With the VAI platform, you can access a wealth of information, including the date a company entered the market, their annual carbon credit retirements, whether they are retiring rated projects and their respective rating, the retirement frequency, and the estimated market value (at time of retirement) of individual retirements.


This feature is particularly useful for gauging your competitive landscape, identifying market leaders, and understanding the strategic moves of your competitors. Such insights are crucial for refining your own strategies and maintaining a competitive edge in the evolving carbon market landscape.





Etsy has been proactive in its efforts to not just reduce its own carbon emissions but also to influence the broader market. As an e-commerce platform, Etsy is uniquely positioned to implement sustainability measures that extend beyond typical corporate boundaries, influencing both suppliers and consumers.


  • Diverse Project Engagement: Etsy invests in a variety of carbon offset projects, ranging from renewable energy initiatives to forestry and sustainable agricultural practices. This diversification not only enhances the effectiveness of their carbon offset portfolio but also supports a broader range of ecological benefits.
  • Focus on High-Quality Carbon Offsets: Etsy’s approach to selecting carbon offset projects is meticulous, with a clear preference for projects that have been independently rated for their environmental impact and integrity.

Carbon Credit Attributes

It’s important to consider several factors in the critical decision-making process involved in selecting the right carbon offset projects. This choice is fundamental to ensuring that a company’s carbon management strategy is both effective and aligned with best practices.


You will want to consider several factors including:


  • How is the project contributing to climate change mitigation? i.e. is the project reducing emissions or removing carbon from the atmosphere?
  • What activity is the project implementing to mitigate climate change?
  • What methodology is it using to calculate reductions/removals? In this case, there may be a preference for newer methodologies that reflect a more current understanding of best practices
  • Where is the project located? Companies may choose to procure credits generated in countries where most of the supply chain emissions (Scope 3) occur.
  • How does it contribute to sustainable development? Companies may also look to support other development objectives like protecting coastal ecosystems or promoting water use efficiency, for example.


Ultimately, companies in this market should be looking to support projects that are high-integrity. While some companies spend thousands of dollars on due diligence and still face uncertainty because of the lack of consensus around that this means, the market has come up with two other solutions:


  1. ICVCM’s Core Carbon Principles (CCPs): Projects that meet the criteria for integrity will have the CCP label which is expected to give market participants more confidence to participate in this market.
  2. Independent ratings: Credit ratings agencies like Sylvera and BeZero assess individual projects for the alignment with their own criteria and metrics of quality.

Using VAI platform to find carbon projects

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The VAI platform offers several powerful tools and features that simplify the process of finding and selecting carbon offset projects. Here’s how it can assist users in navigating the complex carbon market:

Comprehensive Database

Users can access a vast array of projects across various sectors and regions, complete with detailed information.

Advanced Filtering

The platform allows for customized searches based on criteria like project type, location, and quality ratings, making it easier to find projects that align with their sustainability strategy. Soon enough, companies will be able to identify CCP-aligned credits, too.

Project Ratings and Transparency

Projects are rated based on recognized standards, ensuring their effectiveness and allowing for transparency in project outcomes.

Compare Projects

Conduct thorough project comparisons based on project-level details such as jurisdictions, methodologies, sustainable development goals, and ratings.

compare projects

Execute Your Strategy

Once you have identified the projects that best align with your strategy, you can connect with the supply using two features in VAI:


  1. Request for Quote: Directly on the project page, you can send an offer to our partners that hold a stake in the project, either as a project developer or an intermediary. Once they reply to your request, you can negotiate the terms with them directly.
  2. Identify relevant ‘transaction partners’: Soon, on the Analytics module, you’ll be able to identify which marketplaces or consultants other companies used to access specific projects.

Webinar Recording

The recording of the ‘Streamline Your Carbon Credit Strategy with VAI’ webinar is available here:

If you are interested in learning more about the VCM and the Australian market, book a free demo with our specialists! 

Book a Demo

Speak with one of our carbon specialists to learn more about the voluntary carbon market and the VAI platform.

About the authors:

María Elisa Vollmer is Head of Project Data at Viridios AI.  She has five years of experience in sustainability consulting for the public, private, and non-profit sectors. Her diverse background blends international development, environmental policy, and economics. She has a Master’s in Applied Economics from George Washington University and an undergraduate degree in Environmental Policy and Planning from Virginia Tech.


Mariana Marins is Content Marketing Manager at Viridios AI. Mariana has 9 years of experience in marketing across different markets and companies, both in the non-profit and private sectors. Her background includes marketing and GTM strategies, CX, inbound marketing, SEO, and content production.She holds a Bachelor’s degree in Communications/Marketing, a MBA in Business Management and Design Thinking, and an Innovation Leadership Program Certificate from The Hebrew University of Jerusalem.

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